During the beginning of 2022 we have witnessed the exorbitant increase in the price of the kilo of lemon, which reaches up to 80 pesos, according to experts this is mainly due to scarcity, a shortage in production due to climate change. So several tacherias have suffered this blow economically, so the creativity very Mexican style has not been made to expect from the hand of a Hidalguese taquero, his business is named "Don Nacho" and implemented an ingenious strategy.
This offer is that, by buying 2 lemons for 70 pesos, you get a room of carnitas with vegetables and sauce for free, so you want to attract more customers.
En la publicación de sus redes sociales, posteó “Aprovecha ésta súper oferta que Chicharrón & Carnitas Don Nacho trae para ti 100% real no feik”. Además, compartió que esta sería válida hasta que el limón baje de precio.Foto: Facebook Chicharrón & Carnitas Don Nacho
Undoubtedly, a good marketing strategy to recover from the rise in the price of lemon, since consuming it is currently considered a luxury, for this reason the business and consumers will benefit from this offer.
Monday, Tuesday, Thursday, Friday, Saturday and Sunday: 8: 00 to 18: 00 hrs. Wednesday: 07: 00 to 18: 00 hrs.
El negocio se encuentra ubicado en calle Pensador Mexicano esq. con María del Carmen. Colonia Centro Norte Actopan, Hidalgo, en contra esquina a la gasolinera que va para la Estancia. Foto: Facebook Chicharrón & Carnitas Don Nacho
And, for tenants who wish to avoid going out and prefer to receive their food at the door of their home, the place has service at home, you should only contact the following number 771-748-0687.
Don Nacho menu.
The business is characterized by selling handcrafted products 100% of pork, such as longaniza, chicharrón, carnitas, lumps and lard, whether you taste it per taco or per kilo.
"Don Nacho" has been able to indulge its consumers since its inauguration, as over time it has been in charge of making raffles, tasting of its products, awarding calendars or ecological bags on special dates and performing festivities with promotions that include gift products, such as in the case of mother's day or father's day. As if it was not enough, it also has an altruistic side, since a few months ago it served as a collection center, an action that is truly worthy of admiring. "Don Nacho" has been able to allow its consumers to indulge since its inauguration, as it has over time been in charge of raffles, tasting of its products, awarding calendars or ecological bags on special dates and performing celebrations with promotions that include gift products, such as in the case of mother's day or father's day.
The rise in the price of lemon
As we mentioned earlier, lemon production is in short supply. This product is part of the basic basket and has risen to historic heights, which has affected the economy of Mexican families.
According to information from the price portal of the Federal Consumer's Office (Profeco), the kilo of lemon colima should be sold at 79.90 pesos in Mexico City and metropolitan area, while Persian lemon is up to 69 pesos per kilo. However, some social media users reported the price per kilo at up to 100 pesos in some Mexico City markets.
The months of January to May are the ones with the lowest output, adding climate change, which increases its price, but it is expected that the coming weeks will fall slowly and by holy week its cost will have fallen considerably.
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